CEO Anthony Wood says that Roku’s mission “is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers with the content they love. We help content publishers find their audience and make money. We are pushing TV advertising out of the 1940s — when Bulova watches launched the first TV ad — and into the data-driven, machine learning, era of relevant and interactive TV ads. We partner with TV brands and service operators so they can thrive in this rapidly changing ad world. will be powered by a purpose-built operating system optimized for streaming.”