101-7 The Bone is here!

My name is John Henry Medina and I am the Operations Manager for Townsquare Media in Killeen-Temple. As we head into 2013, Radio finds itself in an interesting, yet exciting period. In its existence. Radio has been a viable medium for over 90 years because of it’s ability to change to reflect the times and the ever-changing tastes and lifestyles of it’s audience.

A new era has dawned for the industry and once again we must evaluate where we are and where we are going. With iPods and other music delivery services now available, Radio must continue to change to meet the times.

Earlier this year, our parent company, Townsquare Media undertook the most ambitious project that this industry has ever seen. With the help of Harris Research, the company launched an intensive research project. Hundreds of focus groups were hosted. Tens of thousands of phone interviews were conducted. A direct mail questionnaire was sent nationally to over 1.8 million radio listeners like you. And then the arduous project of looking at the numbers and seeing what they mean and where they point us began.

And today, with Central Texas as its first market, we are poised to begin the next generation of terrestrial Radio formats. The research is in and the numbers are irrefutable. The large gaping formatic hole that has been all but ignored? Music For Dogs. With the national company that surveys radio listening now including dogs in their ratings methodology and with over 300,000 in the Killeen-Temple alone, this broadens the audience base and potential advertisers.

This is a very exciting time and we are both humbled and honored to be at the forefront of this new wave of music programming. So please welcome to 101-7 The Bone, the first of what will soon be a worldwide musical canine revolution. The new Music For Dogs sound of 101-7 The Bone.

(Bark) Let the music begin! Click here to check us out now.